Dilihat 1505
DESCRIPTION
Getting customers and satisfying their needs is what makes a business successful. Marketing is an ongoing process that is carried on as long as the business exists. At no point in the history of banking has the challenge of attracting and maintaining quality banking customers been more difficult. Competitive and regulatory pressures complicate the marketing environment and the need to harness customer interactions across multiple channels has become paramount. The name of the game is attracting the right kinds of customers (value), deepening customer relationships through pro-active cross-sales of multiple products, and most importantly, providing timely, personalized and relevant customer interactions that drive positive customer satisfaction to minimize attrition.
In this training we will learn about how to be a success marketer, especially for banking. We'll learn start from Mission and Objectives as a Bank Marketing until how to face and handling the customer. This course will setting at the class room and have discussion or study case method.
OUTLINE MATERI
1. Mission and Objectives of Bank Marketing
2. Marketing of Banking Services and Products
3. The Marketing Environment & Recognising Trends
4. The Key to Success
5.The Marketing Cycle
6. Marketing Plans
7. Business Generating Analysis
- Customer’s Behaviour: Individuals and Corporate Customers
- Analysing Competitor Behaviour
- Banking Services and Products
- Distribution Channels
- Market Research
- Market Segments
8. Marketing Plan
9. The Marketing Mix
10. Strategies For Success
11. Action Plan
- Service Quality
- How to Building Relationship Between Bankers and Customers
- Attitudes for Service
- Table Manner
- Negotiation & Handling Customer Complaint
- Monitoring & Maintenance the Results of Campaigns
TRAINING METHOD
Presentation
Discussion
Case Study
Evaluation
FACILITY
Training Kit
Handout
Certificate
Lunch + 2x Coffee Break
Souvenir
Pick Up Participant (Yogyakarta)
TRAINING FEE
Rp6.500.000,-/Peserta/Non Recidential
