Product Knowledge

Dilihat 2206

DESCRIPTION A Business Development skill is an enterprise management capability, and all participants in this course will acquire Seven Major Competencies:

Ability to develop business trendsetter ideas
Ability to build market position for the business
Ability to initiate, develop and close profitable sales
Ability to explore and spot development potentials in existing accounts
Ability to track individual contributors for the company’s commercial accomplishments
Ability to write business proposals, present and negotiate them successfully
Ability to lead teams within the organization to attain strategic and timely supports

OUTLINE 1. Business Development Executive Tools

Trendsetter ideas
Industry/Market knowledge
Product knowledge
Presentation skills
Maintaining personal networks
Customer intimacy
Competitiveness spirit
Knowledge of self
Personal grooming

2. Business Development Executive Commercial Skills

Business lead generation
Analyzes opportunities
Examines risks and potentials
Coordinates marketing strategy and reports overall results
Monitors competitive products and services
Analyzes and relays customer actions and reactions
Closes new business deals by coordinating requirements

3. Business Development Executive Sales Skills

Initiates sales process
Develops and manages relationships
Discovers needs
Neutralizes/Resolves objections
Closes sales effectively
Negotiates deals
Retains Accounts
Masters time
Manages success

4. Bid Preparation and Tendering

Prepares contract bids ; Skills in language of bids and tendering, Drafts, revises and perfects, Bid layout and style
Provides the unique selling points

5. Business Development Executive Leadership Skills

Builds relationships,
Resolves internal priorities

6. Business Development Executive Team Dynamics Skills

Tracks team members contributions and their accomplishments
Communication Skills ; Face-to-face, On the phone, In writing, Using positive words

7. Business Development Executive’s Ability to Focus

The 80:20 Rule effects,
Builds market position for company products and services,
Disciplined focus

TRAINING METHOD Presentation Discussion Case Study Evaluation FACILITY Training Kit Handout Certificate Lunch + 2x Coffee Break Souvenir Pick up Participant (Yogyakarta)