Pemasaran Jasa Asuransi

MANFAAT

• Memahani konsep dan prinsip penjualan jasa asuransi
• Mampu memasarkan jasa asuransi sehingga target perusahaan lebih mudah tercapai

  MATERI 1. Marketing and Sales

• Introduction to Marketing
• Basic Functions of Marketing
• Basic Functions of Sales

2. Marketing Mix

• Product
• Product Development Processes
• Market Development Methods
• Price
• The Relationship between Cost, Margin and Profit
• Pricing in the Insurance Industry
• Place or Distribution Channel
• Agencies
• Brokers
• Direct Sales
• Bank
• Alternative Distribution Channels
• Promotion
• Marketing Communications
• Advertisement and Promotion
• Adaptation in Marketing Mix

3. Marketing Strategy

• Segmentation
• Targeting
• Positioning

4. About Client

• How Do Customers Buy?
• Lifelong Customer Experience
• Focusing to Customers
• How Will the Customer be Lost

5. Insurance Sales Process

• Preparing for Sales Process
• Creating Trust
• Obtaining Information
• Providing Solution
• Closing the Sales

TRAINING METHOD Presentation Discussion Case Study Evaluation FACILITY Training Kit Handout Certificate Lunch + 2x Coffee Break Souvenir Pick Up Participant (Yogyakarta)