Online Training - Marketing Strategic

OVERVIEW Marketing Strategy memiliki tujuan mendasar yaitu meningkatkan penjualan dan mencapai keunggulan dengan kompetitif dengan perspektif yang berkelanjutan. Marketing Strategy mencakup rencana jangka pendek dan jangka panjang kegiatan pemasaran dengan berorientasi pasar dalam rangka memberikan kontribusi terhadap tujuan perusahaan dan tujuan pemasaran. Keberhasilan strategi pemasaran diukur dari kinerja penjualan dan pertumbuhan laba perusahaan. OUTLINE MATERI 1. Introduction to Marketing Strategy

• Key Traits of Successful Brands Long-Term
• Strategic Business Planning Process
• Critical Planning Steps & The Overall Process
• Consumer Insight Process

2. Marketing Strategy Analysis

• Elements of a Business Analysis
• Completing a Strategic SWOT Analysis
• Building the Overall Business Strategy
• Core Company Competencies

3. Marketing Strategy Plan

• Identifying Key Brand Growth Drivers
• Developing Sound Annual Objectives, Strategies and Tactical Plans
• Functional Objectives & Strategies: Focusing the Overall Marketing Strategy
• Developing the Activities Plan, Determining Budgets and Setting Controls
• Creating Your Company Marketing Strategy