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DESCRIPTION
Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind. More than that, individuals must learn about these new trends in the recruiting space or risk having
their own careers stagnate.
This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers.
In this course, we'll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.
PURPOSE
- Build an effective employer branding strategy that focuses on ROI.
- Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people
- A toolset that you can use to start building your brand today
- What is employer branding and why is it crucial for attracting talent?
- The relationship between employer branding and employee value proposition (EVP)
- Impact of a strong employer brand on recruitment costs and employee retention
- Identifying your ideal candidate persona
- Market research to understand industry trends and competitor analysis
- Crafting a compelling EVP that highlights unique benefits and values offered by your company
- Content pillars for your employer brand messaging (culture, career development, work-life balance, social impact etc.)
- Creating a consistent brand identity across all communication channels
- Leveraging different platforms for employer branding (company website, social media, job boards, employee testimonials)
- Employee referral programs and incentives
- Empowering employees to share their positive experiences on social media
- Internal communication strategies to keep employees informed about the company's employer brand
- Optimizing the application process to be user-friendly and efficient
- Providing timely and transparent communication throughout the recruitment cycle
- Post-interview feedback and candidate nurturing strategies
- Key Performance Indicators (KPIs) for employer branding success
- Tracking metrics such as application volume, candidate quality, employee referrals, and social media engagement
- Analyzing data to identify areas for improvement and adjust your strategy
- Utilizing storytelling and case studies to showcase company culture
- Implementing employer branding initiatives for specific talent segments (diversity, tech, leadership)
- Leveraging employer branding to address talent gaps and attract passive candidates
Form Pendaftaran
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