Online Training - Employer Branding Strategy For Talent Acquisition

Dilihat 331

DESCRIPTION Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind. More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate. This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers. In this course, we'll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts. PURPOSE

Build an effective employer branding strategy that focuses on ROI.
Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people
A toolset that you can use to start building your brand today

OUTLINE MATERI 1. Introduction to Employer Branding and its Importance in Talent Acquisition

What is employer branding and why is it crucial for attracting talent?
The relationship between employer branding and employee value proposition (EVP)
Impact of a strong employer brand on recruitment costs and employee retention

2. Understanding Your Target Audience and Defining Your EVP

Identifying your ideal candidate persona
Market research to understand industry trends and competitor analysis
Crafting a compelling EVP that highlights unique benefits and values offered by your company

3. Developing a Comprehensive Employer Branding Strategy

Content pillars for your employer brand messaging (culture, career development, work-life balance, social impact etc.)
Creating a consistent brand identity across all communication channels
Leveraging different platforms for employer branding (company website, social media, job boards, employee testimonials)

4. Engaging Employees as Brand Ambassadors

Employee referral programs and incentives
Empowering employees to share their positive experiences on social media
Internal communication strategies to keep employees informed about the company's employer brand

5. Candidate Experience Management

Optimizing the application process to be user-friendly and efficient
Providing timely and transparent communication throughout the recruitment cycle
Post-interview feedback and candidate nurturing strategies

6. Measuring and Evaluating Employer Branding Effectiveness

Key Performance Indicators (KPIs) for employer branding success
Tracking metrics such as application volume, candidate quality, employee referrals, and social media engagement
Analyzing data to identify areas for improvement and adjust your strategy

7. Advanced Employer Branding Strategies

Utilizing storytelling and case studies to showcase company culture
Implementing employer branding initiatives for specific talent segments (diversity, tech, leadership)
Leveraging employer branding to address talent gaps and attract passive candidates