Dilihat 631
OBJECTIVES
At the end of this training, you will learn to:
- Improve international diplomatic performance in English
- Advance national interest through science and digital diplomacy
- Manage international media and interviews
- Develop soft power initiatives internationally and in country to improve nation brand
- Manage relations with NGOs, special interest groups and other agencies impacting diplomatic business
- The changing face of international diplomacy
- The relationship between hard, soft and sharp power
- The relationship between soft power and nation brand
- The Diplomacy of Deeds and its impact on national reputation
- Lessons for diplomatic practice
- The key types of diplomatic written communication
- The function of notes verbales, memoranda and aides memoires
- English language protocols in diplomatic communication
- Using memoranda to address a critical incident between states
- Exercise in writing a note verbal or a memorandum in English
- The functions of the Embassy and Foreign Affairs press department
- The said and the unsaid in diplomatic media communications
- Writing a press release for local and international press explaining foreign and domestic policy
- Handling press and media enquiries
- Managing an interview online or face-to-face
- Harmonising local media response with foreign affairs policy and practice
- The role of science diplomacy and digital diplomacy in diplomatic missions
- How to assess and encourage science diplomacy in universities and laboratories
- How digital diplomacy can be used to enhance national image
- Digital diplomacy and security issues
- Assess the value of initiatives in science and digital diplomacy
- How diplomacy can improve or damage national and political image
- How diplomatic initiatives can encourage tourism
- The importance of place brand and how to exploit it
- How diplomatic initiatives can encourage exports and inward investment
- The role of defence diplomacy in improving national image
Form Pendaftaran
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