Media Relations Strategy And Executions

OBJECTIVE

1. The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
2. Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
3. Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.

OUTLINE MATERI 1. Media Relations between Theory vs Fact

• Pictures of Media Development in Indonesia
• Definition of Media Relations (between Theory and Fact)
• Character and how the media work between Theory and Fact
• The media relations work between Theory and Fact

2. Strategy Arranging/ Media Relations Concept Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company 3. Press Statement Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way. 4. Planning of media relations activity

• Media Release
• Media Briefing
• Media tour
• Press Conference
• Etc.

5. Media Monitoring

• Media Clipping
• Media Content Analyst,
• Media Tracking (count the PR Value & Ad value)
• Project Media Report

6. Simulation

• Press Conferences (audience : press from mass media)
• Release Writing
• Media Tracking
• Etc.

TRAINING METHOD Presentation Discussion Case Study Evaluation FACILITY Training Kit Handout Certificate Lunch + 2 X Coffee Break Souvenir Pick Up Participant PELATIHAN LAINNYA