Media Relation and Communication

Instructor by: Fauzan Asmara

8 – 10 April 2014, Jogjakarta Plaza Hotel, Yogyakarta

TRAINING BACKGROUND

1. Mass media has become part of personal, organization, and part of human mankind living.
2. Almost none of our activity which is not involving mass media in our life.
3. Good relationship with media has became an important soul in branding
4. Good relationship with media is not only for playing role as a “fireman” or as a solution only when the problem has occurred. Good relationship in media relations is has to be interlace and has to be maintain over and over everlasting.
5. The expertise in media relation is determine the successful of the communication program which is will be carry out well as an individual as well as an organization.
6. The event escalation which is done by mass media is can be assure can changed public perception as what media expected
7. The tendency/ indication today, some of media is no longer playing good role as a reality delivery not as a reality creator.

TRAINING OBJECTIVE

• Through media relation training program, participants will have a good ability/ skill related with media as a concept/strategy till application.
• Through this course participants can share their experiences, knowledge and skills related with method, concept, strategy, as well as media relation technique to staff and colleagues to supported daily performance professionalism
• Participant will get a technical guide related to media, both printed media and electronic.

OUTLINE A.The Nature of Media 1.How to understand the category and media characteristic on this session, participants will understand about every category and media characteristic in Indonesia, such as :

• How media work
• The Deadline of each media (newspaper, TV, Radio, Magazine/tabloid and Internet)
• The nature/ characteristic of newspaper, TV, Radio, Magazine/tabloid and Internet)

2.Media Control (ownership Vs Control of Media) On this session, participants will understand about every category and media characteristic in Indonesia, such as :

• Conceiving the media ownership and it influence toward of the organization (media user)
• Media owner intervention (Management) toward of media independency

B. Why Media Relations C.Media Relation Definition 1.The definition of media Relation, between fact and theory 2.Media relations type 3.How media works

• The things to be prepared by Journalist before the interview
• The question to be asked to resource person/ informant by Journalist
• The journalist tendency in finding news and what media pursuit to journalists

4.Understanding journalist pursuit and behavior

• The things to be prepared by Journalist before the interview
• The question to be asked to resource person/ informant by Journalist
• The journalist tendency in finding news and what media pursuit to journalists

D.Crisis Communications Team 1.Crisis Team Handle Formation

• Team Formation process
• Component and Job Descriptions in Crisis Team
• Assignment and spokesperson debriefing

2.Writing Press Statement

• Press statement composing technique
• Press statement evaluation composing
• Press statement distribution

E.Handling Press Release 1.Key Message assignment 2.Press release composing 3.Press release distribution F.Media Interview 1.Interview Preparation

• Understanding characteristic and media type
• Understanding media pursuit and behaviour
• Understanding media relation form, news value, and news source to journalist

2.Trick/ technique facing the journalist

• How to avoid media entrapment
• The answer to avoid
• The answer to give berikan
• How to give the good answer

3.Media Interview Technique

• Television
• Print (Newspaper, Magazine, News Online, etc)
• Radio

TRAINING METHODE Presentation Discussion Case Study Evaluation FACILITY Training Kit Handout Certificate Lunch + 2 X Coffee Break Souvenir PELATIHAN LAINNYA