Handling The Media Public Speaking

Instructor by : Fauzan Asmara   OBJECTIVES

1. Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
2. Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
3. Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
4. Improve their awareness of the main media skills in Public Relations.

OUTLINE MATERI Public Relations Concepts

• Roles and Situations
• Qualities for Successful Public Relations Staff

Public Relations and Communication

• The Public Relations Officer as Communicator
• Exchange of Messages
• Models of Communication Process
• Importance of Body Language in Public Relations

Public Relations Responsibilities

• Corporate Image Identity and Reputation
• Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

• Relations with the Media
• Preparing Press Kits
• Preparing Press Releases
• Conducting Press Conferences
• Dealing with the Media
• Building Good Relationships with the Media

Presentation Skills and Techniques in Public Relations

• Preparation
• Rehearsal
• Presentation

Public Relations Written Skills

• Editorial, Layout and Production Techniques
• Writing Memos and Reports
• Preparing Newsletters
• Designing and Preparing Brochures

The Public Relations Promotional Role

• Public Relations Role in Marketing and Advertising
• Sponsorship and Promotions
• Organizing Exhibitions
• Media Coverage

TRAINING  METHOD Presentation Discussion Case Study Evaluation   FACILITY Training Kit Handout Certificate Lunch + 2 X Coffee Break Souvenir