Communication and Public Relation Intensive Study

Instructor by : Fauzan Asmara

19 – 21 Agustus 2014, New Saphir Hotel, Yogyakarta WHAT TO EXPECT  This extended training format covers a range of different PR and communication skills. It is designed to develop fully rounded communications professionals. LEARNING OUTCOMES After this course you will be able to:

1. Understand how the media are organised, and how journalists think and wor
2. Engage confidently and effectively with journalists
3. Plan a communication campaign using practical tools
4. Apply and adapt 10 universal platforms for creative PR
5. Prepare venues, resources, materials and spokespeople for a press conference
6. Navigate and manage interpersonal dynamics in important encounters
7. Develop enhanced PR writing skills to amplify the impact of everything that you write
8. Write powerful and newsworthy press releases quickly and instinctively
9. Adapt and develop texts for the different needs of readers on the Web
10. Create an internal communication strategy for your organisation

  WHO SHOULD ATTEND

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. This course is recommended for communications and PR specialists seeking a comprehensive skill boost in a wide spectrum of professional competencies as part of their continuing professional development.

  OUTLINE This course covers the following modules:

1. Essential media relations
2. Creativity in PR
3. Press conference management
4. Directing strategic events
5. Protocol, etiquette and hosting
6. Writing for the media
7. Press release writing
8. Writing for the Web
9. Internal communication
10. Advanced communications and PR management

TRAINING METHODE

• Presentation
• Discussion
• Case Study
• Evaluation

  FACILITY

• Training Kit
• Handout
• Certificate
• Lunch + 2 X Coffee Break
• Souvenir